Winner, Winner, Chicken Dinner

I would like to congratulate Collins Jones of Cookeville, TN for winning the contest yesterday and best answering the question :

Which works better in advertising, excellent execution of a weak strategy or poor execution of an excellent strategy?

It is definitely worth the read. If you can make it through the whole thing while laughing. Collins is definitel on the right path! Thanks to all who submitted. My answer to the question will follow shortly. Your book is on the way Collins. Your gold star is on this post!

Collins writes :

i would normally say a excellent execution however to be devils advocate (cause most everone is choosing that) i am going to say poor execution of an excellent stategy. because strategy is key when defining your product or service. how, when, what and why are important in our everyday lifes. even if you have a terrible means of getting out your message or a real dummy for an ad rep your strategy will still come through. some examples of terrible executions but good stategies are below and were created by me in about 15 minutes so it isnt a really good novel just a novel.

WHY? 2 examples

1. say you have a piece of furniture that is one of a kind worth 1 million bucks. you decide to advertise it in a circulation of only 5 households in the world. however those households are the biggest collectors in the world of furniture. The stategy is to sell it in one day. how? to offer it at 500k. i dont care if you have a picture of a kid standing on a piece of furniture those guys are gonna take a look and one will buy it. 1 of those 5 guys will have to have it. your radio ad says "hey mom look im dancing on this nice piece of furniture with a coke in my hand", but its only 500k and worth million at auction. one of these five guys will be on it like fly's on well??? what flys get on... anyways the example i have just stated shows a particular item.

2. Now lets look at an item that is simple, say a new brand of a cell phone. i mean this phone will do anything from jump start your car to give you a foot massage. then your execution of a promotion is to place 2000 phones in a horsetrack that when after the horses race everyone gets to go down and pick up a phone. well nearly all will be broken but a few wont be and those 2000 goofy tech people that like great technology has the opportunity to have this nice new phone. then the other people watching and wanting, but got a broken one, will probably go and at least look at the item even if its priced more than they make in a month. so the strategy was to build up a chance of winning these awesome phones and giving people a lesson before the race on what that phone could do. Then the execution is the horses trampling on it in a race, terrible right, or is it????? you created monsters in your store or business place people have to have their technology. "and thats my story and im sticking to it" quote from jimmy buffet