Reduced Advertising During Recession Negatively Impacts Consumer Perception
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business. According to a new study by Ad-ology Research, advertising appears to play a key role in consumers' view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers. For more on consumer trends, go to http://www.admall.com/
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business. According to a new study by Ad-ology Research, advertising appears to play a key role in consumers' view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers. For more on consumer trends, go to http://www.admall.com/
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