RADAR 101: Radio Reaches More Than 235 Million Every Week
COLUMBIA, MD -- June 15, 2009: The latest RADAR report on network radio shows that radio reaches more than 235 million Americans 12+ every week. That's 92 percent of people 12+, and Arbitron points out that radio also reaches 89 percent 12 to 17-year-olds weekly, and 85 percent of the "ad-elusive and media multi-taskers" between 18 and 34. The 7,700 RADAR network stations reach 213 million people each week.
RADAR has included results from PPM respondents since late 2007, and Arbitron says, "As additional markets transition to electronic measurement, total radio reach is revealed to be larger than in previous surveys."
In other stats, Arbitron says radio reaches 92 percent of black non-Hispanic persons 12 and older and 93 percent of Hispanic persons 12 and up, and about 93 percent of 18-49s among both black non-Hispanics and Hispanics.
Additionally, radio reaches more than 94 percent of college graduates 25-54, and 95 percent of adults 25-54 with a college degree and annual income of $500,000 or more.
The complete RADAR 101 report is due out on Monday, June 22.
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