"If you don't know where you are going, any road will get you there." The Cheshire Cat, Alice In Wonderland
Businesses spend millions of dollars on advertising and creating commercials without a clear vision of where they want the advertising to take them. What does success of the advertising look like for you?
You must begin with the end in mind. Many advertisers say that they "Just want to get their name out there." That makes no sense. If you are going to spend the money, make sure you have a clear plan to get a return on that investment. It can be short term strategy or a long term one, but advertise with a purpose. It can be done.
I have a tool called The Why Advertise Checklist to help get you started on the path. If you would like a copy, send me an email to rcovert@gpmnow.com .
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