.....and ask yourself a question. Be careful, you may not like the answer that comes back!Why would a customer or prospect choose to do business with you instead of your competitor? Now, write it down.
Are these things that my customers or prospects really care about? Is it enough to differentiate you or your business?
These questions apply to you personally as well as your business.
If you don't have 3 to 5 reasons, it is time to look a little deeper into the mirror and figure it out.
If you have them, please post here to share with everyone.
Email me if you need help. rcovert@gpmnow.com
1. INTEGRITY- WHAT I SAY IS WHAT IM GOING TO DO.
ReplyDelete2. HONESTY- NEVER LIE YOU WILL GET CAUGHT, NEVER PROMISE SOMETHING YOU CANT DELIVER
3. CARING ABOUT THEIR BUSINESS- ALWAYS THINK ABOUT THEIR BUSINESS NOT JUST YOUR POCKETBOOK. I HAVE MADE THAT MISTAKE BUT I TRY NEVER TO DO THAT. I BELIEVE MY MAIN CLIENTS KNOW THAT
4. KNOWING THEIR PROBLEMS AND THEIR POSITIVES. KNOWING ABOUT THEIR FAMILY. DROPPING A LINE WHEN ITS THEIR BIRTHDAY OR MOSTLY WHEN ITS CHRISTMAS TIME. WRITING A LETTER AFTER A GOOD PROMOTION EVEN IF YOU GET TEASED "THATS WHAT A WOMAN WOULD DO"
5. RESPECT- THEY MUST RESPECT YOU AS MUCH AS YOU RESPECT THEM. GAINING IT IS HARD KEEPING IT IS HARDER!