Communicate The Plan
It never ceases to amaze me that a business owner or manager will invest so much time and money in developing a strategy and spending money to advertise only to keep it a secret. At least inside the business. It's not on purpose, it just slips their mind. The strategy for success never gets shared with the rest of the staff.
I can't count the number of times I have heard about a special deal or service at a business and when I go in and ask about it, the staff knows litttle, if anything. A business owner or manager decides to have a sale and puts it out in their advertising. They never tells the staff and wonders why it didn't work.
Go ahead and laugh. I'm not kidding. It happens every day. I had lunch with a client yesterday that admitted that this very thing happens in his business. Good news is, he is going to correct it.
Share the business plan with the staff. Let them know what is going on. Have a meeting each week to share what's going on. Be it new sale, product push, upsell ideas, etc. You will be surprised how much better things get when everyone is on the same page. Sales might even increase!
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