Just One Thing

Curly's Law

Jack Palance played grizzled cowboy Curly Washburn in the 1991 comedy City Slickers. Curly's Law is defined in this bit of dialog from the movie:

Curly: Do you know what the secret of life is?

Curly: This. [holds up one finger]

Mitch: Your finger?

Curly: One thing. Just one thing. You stick to that and the rest don't mean shit.

Mitch: But what is the "one thing?"

Curly: [smiles] That's what you have to find out.

Watch the clip here : http://www.youtube.com/watch?v=2k1uOqRb0HU

Much has been written about "Curly's Law", but for the context of this writing, I would like you to look at it in terms of your business. If you are in sales, in terms of how you differentiate from others in your profession.

If you see a potential customer walking by your business on the way to your competition, what is THE ONE THING that you would tell them to persuade them to do business with you? Now, this one thing has to be something that the customer cares about. Fast and friendly, knowledgable, years in business and locally owned do not cut it. What REALLY sets you apart?

Figuring this out often seems to be a daunting task. It must be done. Many times it is a little thing. Your challenge today is to identify ONE THING that you can hang your hat on and ride to the bank. If you are having trouble, email me at rcovert@gpmnow.com and maybe I can help.