A quick way to get lost.
Once you set on your road with a solid strategy, it is normal to question and second guess yourself. Especially when your competition reacts to you. Even if they are not reacting to you, they are doing their best to grow their market share.
It is very important that you do not react to your competition. The strategy that you set will work. (I am assuming it was a valid one) If it was good when you started, it is still good. If you change direction every time things change a little around you, you will never have your own identity. Your strategy will never have time to work.
Most of the time, your competition will not have the stamina to keep up a long term fight against you. Sometimes you need to weather the storm and stay on your road.
Don't misunderstand, it is important to know what the competition does. Ask a few questions. Why are they doing it? Is that what I want to be known for anyway?
Do the competition have the knowledge that I do to make it work? Just because they do it, does not make it a good strategy. Most of the time, a reactive strategy is very weak and short lived. STAY ON YOUR ROAD. Don't take the detour!
No comments:
Post a Comment