Those Around You Can Lead You Off Course
In business, it is easy to become reactive based on the thoughts and feelings of friends, neighbors, family and employees. Everyone has an opinion. Unfortunately, most of the opinions do not have the education or experience to make valid marketing decsions.
These people, with the best of intentions,will give you advice based on their own experience and personal likes and dislikes. Making changes to your marketing plan based on these suggestions is a sure fire way to get off course.
It is possible that some of these suggestions are valid, but reacting quickly to any of them is not wise. When you sarted on your current path, there were valid business reasons for doing so. That probably hasn't changed. Don't change your route unless there is solid evidence that the raod is better, not just different. Thank those around you for their input and stay your course.
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