Advertising Is Not A Light Switch
Just because you turn it on, don't expect instant gratification. Advertising takes time to work. Persuading customers to shop with you is a process. And when they have decided to try you, you must wait until they have a need for your product or service. In an upcoming post, I will dissect that a little further.
Take a look at the purchase cycle of your product or service. The longer the cycle, the longer it will be before you see significant results from your advertising. Unless you have a killer offer initially that motivates a large portion of the consumers that have a need today. This will end pretty quickly and the laws of the advertising universe will catch up and you will be back to waiting.
If you are a mattress store and the product cycle is ten years, it will take longer to see the results than if you have a restaurant. People make dining decisions every day.
If your strategy is on target, give it time. It will work. If your strategy is weak, fix it. It's time to stop wasting your money.
No comments:
Post a Comment