Use Word Of Mouth To Your Advantage
I wrote about this earlier while discussing the six checkpoints on the road to the customer, but I really want to stress that this is such an effective way to grow your business, it bears repeating. Frequency you know! Ask everyone that you talk to for referrals. Names of anyone that they know that may have a need for your product or service. Ask them to tell others about you. Even if they do not buy from you today for some reason.
This is a simple way to generate more leads for any business, but most people will not take that next step and just do it. After a transaction is completed, simply ask, "Thanks for your purchase or for coming in, is there anyone else in your sphere of influence that would benefit from our product or service?" Offer the referring party a special discount on their next purchase for everyone that they send to you.
This technique works for retail, service or direct sales.
In the end, if done well, you will have people sending you customers from all over. As long as you continue to satisfy and ask, it will snowball!
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