What Are You Known For And Are You Sure?
When people think about you or your business, what is the first thing that they think of? How do they see you? Is it how you want to be thought of?
In business, your success is also tied to what you are known for. This generates word of mouth. Good or bad. If you can be the known expert in your category, you will get more business and be able to charge more. Wal-Mart is known for the lowest prices. True or not, they own it. Figure out an area of business you can own and own it. Like the old saying goes, if you got it, flaunt it.
From a business standpoint, your marketing strategy should tie back to what you are known or want to be known for. Ask your customers why they do business with you. What you could improve to make you more valuable to them. Shout it from the rooftops.
On a personal level, you need to figure out what you are currently known for and what you want to be known for and set a plan to start making it happen. First, I would ask those that you currently interact with regulary how they see you now. I think you will be surprised that how you see yourself and how others see you are not always the same. Caution: You might not hear what you want, so have tough skin and if someone is honest with you, don't hold it against them!
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