Insanity

Stuck In A Rut Part II

I learned the true definition of insanity while sitting in a Don Beveridge seminar years ago. Doing the same things and expecting different results is the definition of insanity. Very similar to staying in the same rut day after day. Earlier we discussed how to get out of the rut, but without looking deeper, odds are we will slip right back into the same rut that we fought so hard to get out of.

We often get into that rut because we are doing what we have always done. Maybe what our industry or business model dictates. Could be it is what made us successful years ago. Odds are, it doesn't work the same TODAY.

I spoke to a group of privately held radio owners and senior managers yesterday via Skype (which by the way is pretty cool) and discussed a new model for selling radio. It challenged a lot of the ways the industry does business. Blew up a few paradigms. I hope it illicits some change. With this group, I think it will. I hope it will. I am looking forward to the feedback.

The real message is about how this new model came about. It started with a few people not being happy about where we were and knowing that things have to change to grow. Challenging norms and brainstorming what if's. We were willing to step out on the bleeding edge so to speak. "Go where no man has gone before." (Thanks Star Trek.) The model is not important for this point, just the fact that a new path is being blazed and we are fighting the insanity. One customer at a time.

Have you ever stepped back and wondered why things are done a certain way in your business or in your own life. What can you do differently? Are you willing to fight the insanity? Let me know if you do.

If you want to know more about our new model for the radio industry, shoot me an email. In the meantime, stay away from ruts and straight jackets.