Google Yourself
Before I get to my point (and I do have one), I would like to give you a little bonus reading. Check out http://www.thedailyblur.com/ . This blog is written by Tim Miles, Wizard of Ads Partner and former colleague of mine in another life. Yesterday, Tim had part one of an interview he did with Bryan Eisenberg, best selling author and guru on internet marketing and new media and technology. Bryan also consults companies such as Dell, Universal Studios and Volvo International. Please read it. You might get a touch smarter.
Reading The Daily Blur prompted me to check out a site called http://www.yelp.com/ . It is a review site. An amazing number of reviews are posted there for local businesses. For example, some restaurants in Lawrence had in excess of 20 reviews. What a way to do a business check up and or start a marketing campaign. You already have an idea what consumers feel strongly enough about to take the time to go on line and write about you. Good or bad, it is more information then you had. (And it's free)
I recommend googling your business or category. If you are a marketing person, do it for your customer. Yelp.com is just one review site. There are dozens of others. Beware, this exercise is not for the faint of heart. You must be prepared for what you find. And do something about it.
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