Roadblock - Improper Use Of New Media

Social Networking, Internet, Text, Etc.

I have come across a number of advertisers lately that are pouring their resources into the NEW MEDIA, especially the Social Networking sites and Twitter. A word of caution, while these options sound cutting edge, they are not a way to generate new business. The growing number of users on these sites do not want advertising. MySpace, once the king of social sites lost 4 million unique visitors in June 2009, while Facebook grows at nearly the same rate. Many users cite the abundance of advertising on MySpace as a nuisance and a reason for switching. Let's not forget the many choices of sites as well. Facebook, MySpace, BeBo, etc. Not to mention how fickle these users can be. In this arena, the popular sites can change very rapidly. (Facebook leaves MySpace in the dust)

Twitter and Text messaging. Both are forms of opt in advertising. People have to ask for your ads. If they get tired of your ads or don't want them, they just delete you.

Just like internet advertising and other passive media like newspaper, none of these forms of media are able to create a brand or get potential consumers emotionally involved. They are great at extending a brand, marketing to existing customers and sometimes reaching people that are in the market to buy TODAY.

There is a place for this form of advertising, but not as your PRIMARY media. You will see traditional media to continue to shine and help break your business break free of the clutter of all of the new media choices in places where peole want and even expect ads! Drop me an email at rcovert@gpmnow.com if you care to discuss further!