Even successful organizations must take a step back when things aren't going as good as you would like. The business world is changing more rapidly than ever before. The needs of businesses and their consumers are changing. Are you keeping up?
You need to know what your customers want. It is probably not what you think they want. It is almost never what you want them to want! For that matter, what they need long term is very hard to see in the heat of the moment short term.
Begin with the end in mind and craft a strategy to get from where you are to where you are going. It is not always a straight line there.
No matter where you are today though, question everything and assess if it will move you toward your end goal.
Do something different today and stop the insanity!
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