Advertising......Extended

It always amazes me that when someone begins an advertising campaign, they are not sure whether it is working or not. But, regularly they report that people finding them online has increased.

Very seldom does the traditional advertising get credit. "That online stuff works great!"

It is not a coincidence.

Even poor advertising increases top of mind awareness. Potential consumers recognize your name while searching your category and decide to give you a shot since they have at least heard of you before. This is especially true in most service businesses.

If you have a good campaign and consumers actively search for you, they often use online directories. (Does anyone use yellow pages any more?)

So, when you have increases from your website and other online or social media outlets, make sure that you consider that other advertising that may be responsible for increasing your top of mind awareness!