Ever Wonder Why?
Professional baseball players migrate to a warm climate in late February every year for"Spring Training". They start "Exhibition Games" in early March and do not play the first games that count until April.
That is over six weeks of practice. These are professional baseball players. Most have been playing for over 20 years. They are arguably the best in the world. Why do they need to practice for six weeks at the beginning of every season? Because they are arguably the best players in the world.
They understand the importance of executing the fundamentals in order to win.
I watched a video of the best player of our generation and reigning Most Valuable Player having a discussion with his hitting coach on some things that he thought he could do this year to get better. He is the best player in the world right now. He reported early to Spring Training.
I realized that in every business, if we do not execute our fundamentals, it makes the jobs much more difficult.
In our business, we brainstorm a strategy for a customer each morning. If the rep for that client has done their job, this meeting is easy and productive. If not, it is virtually impossible.
For example, one fundamental tool that we use is the Why Advertise Checklist. It allows us a starting point to develop solutions. If we develop solutions when we have no idea what the advertiser WANTS from their advertising, we have made our job exponentially more difficult.
It is like trying to catch a baseball with your glove on the wrong hand. It might work, but it sure is difficult.
Practice and execute your fundamentals. It's good enough for the best baseball players in the world, it should be for you!
Play Ball!
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