How Much Is The Economy?

And How Much Is Attitude?

Sure, we all know that the econmy has not been robust lately, but have we conditioned ourselves to believe it is worse than it really is?

Last wee, we hosted a series of marketing seminars with a very attractive offer for customers to buy our radio stations at a nice discount by committing to an annual agreement and certain other terms and conditions. It was called The Advantage Plan. We did it last year with some pretty good success. This year was different. As of this writing, we have closed 30% more in revenue and eighteen new customers. Local small business. The economy was not even brought up by the folks that attended.

Why is that? The advertisers that were attending were looking for better ways to attract customers that they knew were doing business even during a down economy. The businesses that get out and attend these seminars are the ones that learn to fight through the tough times and do what it takes to become successful. No matter what everyone else tells them.

I feel for the businesses that don't attend or try to learn to do things differently, they are stuck in a cycle that will be hard to get out of when the economy rebounds. These other businesses that choose not to hear how bad things are today will reap the benefits ten fold when the economy breaks open again. And it will.