Be the expert in what you do AND be known for it. You have been in your business for years and are really good at it. There are no questions that you can't answer. No problem you can't solve. Anyone that has ever done business with you knows this.
But, what about everyone else? People that are potential customers but have never met you or heard of you. Are you telling your story and demonstrating your expertise to these people?
Use your advertising to communicate your story. Give potential customers a taste of what you are all about and why they should choose to do business with you.
Don't assume that everyone already knows. Do you have a story that EVERYONE should know?
Tell it. Don't be shy.
"It ain't braggin if you say it and you back it up. " Kid Rock - Cocky (Clean Version)
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